9 Ways To Simplify Your Marketing - #034

"Doing a little bit well will always beat doing a whole lot poorly." If your marketing is causing some overwhelm, sometimes the best thing to do is take a step back and look for ways to simplify. It's time to reevaluate the basics and select a few key tactics to pursue. No need to do everything — just the right things at the right time and for the right people. In this episode, Adam discusses what happens when you take a more minimalistic approach in your business and apply it to your marketing. These 9 ways to simplify your marketing have been Adam tested and Adam approved to get you more results with less time, energy, and money. Episode Discussions: The 80/20 Pareto Principle Why it's so important to identify your ideal customer Factors to consider when deciding what social media channel to use A short-term strategy to leverage a single piece of content Specific advertising methods to consider cutting from your marketing The best search engine optimized templates The benefits of sharing content from other experts   3:04 1.   Identifying your target market. May take some time but will pay off in the future If you know who you're trying to serve, it's easier to figure out where they are, what they do, what they need, what they read, and how to best market to them. Identify your ideal customer avatar with the help of Episode #2 3:35 2. Focus on one customer segment at a time. For at least a few weeks to a month Apply what you know based off your customer avatar Makes it easier to create effective marketing messages tailored to their needs 4:18 3. Cut out everything that you know isn't working. Consider newspaper ads, radio commercials, social media channels that you aren't getting a return from. You either have data to prove methods aren't working or you know in your gut. You can always add them back later. 5:07 4. Cut out everything you think isn't working. Eliminate things you have a hunch on that aren't providing you value and are costing you time and money. 5:38 5. Time to focus on the top 20% Assess what's been effective in the past (social media channel, content marketing, email marketing initiative, online PPC advertising, word-of-mouth referrals, in-person networking). Once you cut what's not working, funnel resources toward your top 20% marketing activities. 6:19 6. Recycle, Reduce, and Reuse Aim to create one piece of content and syndicate, chop it up, and spread it across all of your different content channels. Not ideal but will save time and money. Great short-term strategy to leverage a single piece of content 7:13 7. Sharing is caring.  Creating unique content for each and every channel you own (website, blog, podcast, social media) can be time-intensive. Share what other experts are already posting. Helps cut down on cost of content creation. Helps business look less promotional and more helpful. 7:48 8. Get back to basics. A search-engine optimized website and a single social media channel can be all your brand needs to gain traction in the marketplace. Especially when combined with really good content on your site. Best search engine optimized templates: Genesis Framework by StudioPress Social Media: Facebook is the most widely used and has greatest advertising options Twitter is best for intermediate social media users and those in urban areas Pinterest is perfect if your target market is predominately women Factor this in when trying to decide the best channel for your goals, customers and objectives.  8:29 9. Choose your major marketing objective. Become clear on what one single action you want your potential customers to take. Allows you to cut everything else out that doesn't directly relate to achieving your primary goal.   "Everything you do then is either helping you achieve this objective or not."   Mentioned in this episode: Episode #2 – The Customer Avatar Genesis Framework by StudioPress   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts