A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online

Do you feel like you’re drowning in daily content creation? You’re not alone.  In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.   What you’ll learn in this episode: ✨ The difference between 'always on' content and campaigns—and why you need both ✨ How to plan a content strategy that aligns with your energy and capacity ✨ Why sharing your individual perspective matters more than free tips ✨ The importance of leading by example to inspire your audience ✨ How to make more interesting content (because that's the only content that works)If you’re tired of feeding the endless content machine and not seeing results, this episode is for you. Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity.Segments in this episode: Strong opinions are sexy: you do not need to post about every crisis. Low-hanging fruit: LinkedIn is leaning into short-form videos. Making waves: Apple Cider Vinegar series on Netflix.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: Penny Locaso Adam Mosseri Annual Aussie Lamb campaign Jaguar campaign Instagram post: How to sound like every other female business owner B&T and Bastion study about Australia Day   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia