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An A2Z of B2B (and then some) - Prue Cox of LinkedIn

EPISODE · May 29, 2019 · 23 MIN

An A2Z of B2B (and then some) - Prue Cox of LinkedIn

from The IAB Australia Podcast · host IAB Australia

We chat to Prue Cox, Director of Marketing Solutions at LinkedIn, about how to drive business revenue and implement brand solutions with business-to-business marketing and advertising. Prue discusses with Gai the emotional journey of good marketing, the impacts of privacy changes and the GDPR in B2B verticals and across LinkedIn, what makes a good and innovative ad and the role creative plays in that.See omnystudio.com/listener for privacy information.

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An A2Z of B2B (and then some) - Prue Cox of LinkedIn

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