PODCAST · technology
The IAB Australia Podcast
by IAB Australia
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
Episodes
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Lower Carbon in Digital Advertising: Triple Win for Businesses
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Arum Nixon, Australian Chapter Lead at Ad Net Zero, and Nicola Harvey, Head of Strategic Initiatives at The Guardian Australia, to unpack Ad Net Zero's new white paper, Triple Win for Marketers. With...
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Making a Good Impression (or Three): CTV Co-Viewing
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director - CTV/OTT and Online Video, APAC at PubMatic, and Katie Finney, National Television Sales Director at Southern Cross Media Group, to discuss PubMatic's new report, How...
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Tuning in to Audio: Investment, Measurement and the Programmatic Opportunity
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Director at Acast, and Nikola Small, Associate Director DV+ at Magnite, to explore the evolution of investment in digital audio and what's driving its…
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The Road to Purchase: How Car Buyers Research, Discover and Decide
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alex McLean, GM of Marketing at BMW, Gage Milecki, Customer Research and Insights Lead at carsales, and Nicholas Bailly, Commercial Director - Media House at carsales, to explore what the latest...
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Beyond the Surface: Media Investment In a Shifting Market
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alfie Lagos, Founder of Lex Lab, and Euan MacDonald, Director of Investment at Monks, to explore where media investment is really heading in Australia. While the headline numbers look healthy, the...
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The evolution of sell-side decisioning and what it means in practice
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the growing role of sell-side decisioning in...
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The Big Themes of 2026: An Industry Perspective
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, speaks with Kirsty Heywood from Publicis Groupe, Chris Manson from Ogury, and Mitch Greenway from OpenX, as well as Chair of the Executive Technology Council about the future of Australia’s digital advertising...
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The Big Themes of 2026
In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Director of Research Natalie Stanbury, Director of Policy & Regulatory Affairs Sarah Kruger, and Tech Lead Jonas Jaanimagi to outline the key priorities shaping the digital advertising…
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Assessing Audio Advertising Outcomes
In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan Bojko, Associate Director of Marketing Science, JAPAC at Spotify. Together, they explore the findings…
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Unlocking the Power of Gaming: Insights and Opportunities for Advertisers
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, explores the dynamic world of gaming advertising with industry experts Yun Yip, Chief Commercial Officer at iion, and Ori Gold, CEO and Co-Founder of Bench. Together, they discuss new research on attention across...
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Making DOOH make sense: AI, context and creativity in 2026
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they delve into the evolution of programmatic digital out of home advertising, discussing the...
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From Wishlists to Success: Entrepreneurship and Growth Strategies
In this episode of the IAB Australia Podcast, host Gai Le Roy, CEO of IAB Australia, engages with industry leaders Jade McDade from Skimlinks and Jodine Wolman, co-founder of Sortd. Together, they explore how wishlists are revolutionising the online shopping experience and driving growth for...
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Supporting the Retail Media Ecosystem
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO of Epsilon, and Kelly Wearmouth, Managing Director AUNZ of Mars United Commerce, to explore the hot topics in retail media. The discussion focuses on the challenges and opportunities…
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Building audiences and developing ad models with entrepreneurial drive
In the latest episode of the IAB Australia podcast, CEO Gai Le Roy speaks with Sam Kozlowski, co-founder of The Daily Aus, and Doron Ostrin, CEO of Thanks, to explore the evolving landscape of media and advertising. The conversation delves into the challenges and opportunities faced by media...
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Understanding how behavioural patterns and changes can help brands
In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and Carolyn Reid from Kantar, discuss the balance Australians face between financial realities and desired living standards, emphasising the importance of empathy in marketing. They...
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Changing behaviours and expectations in the convenience economy
In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders Michael Levine, Head of Advertising Sales for Uber AUNZ, and Nicola Mansfield…
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Full Funnel Impact: Mars Extra Gum and Programmatic OOH
In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities. The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. Designed to engage Gen…
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The Evolution of Measurement in Affiliate Marketing
In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective...
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The big themes of 2025
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology Lead). See omnystudio.com/listener for privacy information.
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Role of Content in Affiliate Marketing with Lauren Leisk and Chris Ferguson
Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies...
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Tips for Marketing Effectiveness Success
In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC...
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Retail Media Developments & Tech with Endeavour Group & Microsoft
In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed. See...
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University Advertising and Marketing in 2024 with QUT and VML
In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing. We hear how VML and QUT have worked together to help…
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Australian Programmatic Advertising Trends
In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on…
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IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024
Four leading media agency leaders discuss their approach to audio investment and plans for 2024. Panelists Anna Magliano, head of client services, Kaimera Lucy Formosa Morgan, MAGNA Global Daniel Cutrone, managing partner, Avenue C Ashley Wong, head of digital, data & innovation, Foundation...
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IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.
Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. Presenters: Ralph van Dijk, founder, Eardrum Andy Maxwell, co-founder,...
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IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio
The Art of Influence - Connecting with Gen Z Thru Audio Panelists: Sarah Adams, producer, Inspired Unemployed Ryan Lamont, senior development manager, Acast Sam Koslowski, co-founder, The Daily Aus Moderator: Bella Spragg, director data partnerships, The Trade Desk See omnystudio.com/listener for...
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IAB Australia Audio Summit Podcast: Scratching the Crime Itch
In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and...
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Sustainability Initiatives & Measures for Digital Advertising
In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux). See omnystudio.com/listener for privacy information.
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The big themes for 2024
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation). See...
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Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt
In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand...
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Ecommerce and Retail Marketing Landscape with Martin Filz
In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile. The 2023...
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Youth Culture and Commerce with Alice Almeida and Belinda Casselden
In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information…
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AI in the advertising industry with Kellyn Coetzee and Nick Seckold
In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities. For the discussion today we are joined by two industry experts Nick Seckold, APAC VP,...
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Future of Search Advertising with Gary Nissim and Jonathan Henshaw
The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser...
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Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan
With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and…
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Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu
Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications...
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Performance Advertising with Jan Hofmann and Kim Zorn
In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement. See omnystudio.com/listener for privacy information.
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Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach
In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities. See omnystudio.com/listener for privacy information.
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Digital Transformation and the Power of Data with Warren Jenson
In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide...
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Retail Data and Media Trends with Todd Parsons and Colin Barnard
In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media. See omnystudio.com/listener for privacy information.
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Live Sports Streaming with James Young and Brett Islaub
There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales…
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Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey
In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear...
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Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan
In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and…
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Changes in the Auto and Mobility Sector with Vanya Mariani & Davor Vilusic
In this episode we discuss a wide range of topics of interest to the marketing community including changes in car ownership & mobililty, the car buying journey, data usage, new ways of working and brand repositioning with Davor Vilusic & Vanya Mariani who both hold the title Commercial Director…
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Consumer Experience: Advertising and Digital Media with Jess Miles and Richard O'Sullivan
Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are directly related to consumer digital media and ad experiences. In this podcast we are joined by Jess Miles…
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CTV Advertising Developments in Australia with Flaminia Sapori and Alysha Dino
The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships & Strategic Investments at Matterkind and Alysha Dino – Senior Director, Business Development for Publica....
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2022 Looking at the Year Ahead for the Australian Digital Advertising Industry
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry. A run down on key trends on media consumptions, ecommerce, adtech, privacy and much more. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi…
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Leadership in Adtech & Supporting Female Talent with Ilda Jamison and Nina Vanneck
In the recently released IAB Australia Digital Advertising & Ad Tech Industry Talent Review there was rightly a lot of focus on the data around the high job vacancy rate in market, but within the report there was some important data on gender diversity for different roles in our industry and...
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Future of Identity with Suzie Cardwell and Adele Wieser
Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating…
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ABOUT THIS SHOW
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
HOSTED BY
IAB Australia
CATEGORIES
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Frequently Asked Questions
How many episodes does The IAB Australia Podcast have?
The IAB Australia Podcast currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The IAB Australia Podcast about?
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
How often does The IAB Australia Podcast release new episodes?
The IAB Australia Podcast has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The IAB Australia Podcast?
You can listen to The IAB Australia Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The IAB Australia Podcast?
The IAB Australia Podcast is created and hosted by IAB Australia.
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