Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. All these, and much more, in the episode!Key Takeaways:01:46 How universities are adapting to AI in marketing education03:57 Why students struggle to define what marketing really means05:09 Why passion matters more than paychecks in marketing10:06 Taylor Swift as the model of a great marketer15:50 How AI is changing leadership roles in businesses22:24 What the young generation needs to become marketers26:15 Learning to embrace failure (in work and in life)26:25 The problem with instant gratification and short attention spans36:06 The future of VR/AR and the role of AIConnect with Steve Rossmann:LinkedIn - https://www.linkedin.com/in/srossmann Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert