Are You "Customer Centric" Enough?

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend th

Episode 22 of the The Marketing Insider: A Claritas Podcast podcast, hosted by Claritas, titled "Are You "Customer Centric" Enough?" was published on June 16, 2021 and runs 27 minutes.

June 16, 2021 ·27m · The Marketing Insider: A Claritas Podcast

0:00 / 0:00

Summary

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy. Read the blog: https://claritas.com/claritas-blog/ Engage with Claritas for your primary research needs: https://claritas.com/contact/ Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/ Connect with Lavidge: https://www.lavidge.com/ Contact Tim Trull: [email protected] Contact Sean Rogers: [email protected] Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Episode Description

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy. Read the blog: https://claritas.com/claritas-blog/ Engage with Claritas for your primary research needs: https://claritas.com/contact/ Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/ Connect with Lavidge: https://www.lavidge.com/ Contact Tim Trull: [email protected] Contact Sean Rogers: [email protected] Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Share this episode

Similar Episodes

071: The Capacity Problem: What to Do When You Add More Appointment Slots

Apr 7, 2026 ·26m

070: How and When to Discount Without Destroying Your Brand

Mar 24, 2026 ·31m

069: Behind the Scenes: Partner 015 , LexRx Marketing Shoot

Mar 18, 2026 ·19m

068: How Med Spas Are Recovering Millions Without Spending More on Ads

Feb 9, 2026 ·33m

10 Powerful Ways I Use ChatGPT-5 to Run All My Businesses

Dec 15, 2025 ·8m

How She Added $15k/Month to Her Salon Using AI | Ep 36 The Beauty Biz Pro Podcast

Nov 25, 2025 ·9m

Similar Podcasts

Med Spa Marketing Group Chat Alpha Aesthetics Partners Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level! Marketer Insider Adam Caspary A podcast for marketers. You will get real and actionable insights through the study of successful companies, learn from some of the most respected and sought after marketers from all corners of the industry and stay up to date with what’s driving results in the marketing world today. This is for those that are prepared to take chances, seize opportunities and build meaningful careers. In Camera Podcast In Camera Podcast Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before. eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection Steve Hutt | Shopify and eCommerce Expert Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.Here's what makes this podcast different: I've been on both sides of the table.6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider a

URL copied to clipboard!