Med Spa Marketing Group Chat
by Alpha Aesthetics Partners
Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level!
Episodes
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089: Rebranding Around Your Ideal Patient
A rebrand should do more than make your med spa look better. If it works, patients should understand you faster, the right people should feel more connected to the brand, and the business should be positioned to grow. Kevin, Andrea, and Mitch break down what actually goes into an effective…
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088: The Smartest Way to Spend a $5K Marketing Budget
You have $5,000 to grow your med spa. Where should it actually go? Kevin and Mitch challenge the instinct to immediately throw that money into ads, billboards, or whatever marketing tactic feels newest. Mitch starts with the patients already sitting inside the business: the highest spenders…
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087: Why Better Landing Pages Create Better Leads
A click is not the win. A cheap lead is not necessarily the win either. The real question is what happens between someone seeing your ad and actually booking an appointment. Kevin and Mitch break down why the landing page may be one of the most important pieces of a med spa marketing funnel. The...
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086: Unbooked Leads Are Still Leads
What happens to the leads that do not book right away? Kevin, Mitch, and Rebekah pick up from the previous MSM release on landing pages and move into the next part of the funnel: the people who showed interest, clicked through, asked a question, filled out a form, or started the process, but…
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085: The Ad Is Only the Beginning
A Botox ad can get someone through the door. What happens next determines whether that patient becomes a loyal client, a one-time discount visitor, or someone who tells ten friends about the clinic. Kevin, Mitch, and Rebekah break down the consult room as one of the most important parts of the...
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084: When Everyone Sells the Same Services
Kevin, Andrea, and Mitch talk about founder stories, provider stories, patient stories, and how those personal narratives can become a real differentiator in med spa marketing. Most practices are marketing many of the same services, so the story behind the brand often becomes what makes the work...
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083: Preference Is Not a Strategy
Kevin, Andrea, and Mitch talk through the balance between standardization and brand individuality inside a growing med spa platform. Alpha is a house of brands, not a branded house, which means the systems underneath the work can be shared while the patient-facing brand still needs to feel local,...
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082: Is Your CRM Working?
Kevin, Andrea, and Mitch break down what a CRM actually does for a med spa, why it matters, and where practices often misunderstand the tool. A CRM is more than a database. It manages the patient journey from awareness to lead capture, booking, visit, retention, and referral, while helping teams...
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081: Refined at Blossom - Two Practices Become One
Blossom Medical and Refined Aesthetics were already connected through mentorship, shared values, and years of professional trust. The rebrand simply gave that relationship a clearer shape. Kevin and Lauren unpack how the two practices came together without making the transition feel one-sided....
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080: Where Marketing and Operations Have to Meet
Most med spas pour their budget into finding new patients. But about 90% of revenue comes from the patients they already have, which makes retention the real growth engine. In this Med Spa Marketing Group Chat and Operation Med Spa crossover, the hosts sit down with Bek to talk about how to keep...
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079: Rebranding Refined Aesthetics: Behind the Scenes with the Alpha Team
Kevin and Julia break down the creative strategy behind the Refined Aesthetics rebrand, starting with one deceptively simple question: what does "refined" actually mean? Rather than treating the word as a generic aesthetic label, they explore how refinement became a guiding principle for the…
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078: Plastic Surgery Marketing: The Final Boss of the Aesthetics Industry
Plastic surgery marketing comes with a longer, more complex patient journey than traditional med spa treatments. Kevin, Andrea, and Mitch break down why surgical procedures require a different strategy, from understanding search trends across facelifts, blepharoplasty, breast augmentation,...
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077: Rebranding RN Esthetics: Behind the Scenes with the Alpha Team
Thirty interviews in two days became the foundation for RN Esthetics' new website. Kevin shares the behind-the-scenes process of building a digital experience around the people who define the brand: 23 providers and seven longtime patients. Rather than relying on generic treatment messaging, the...
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076: Why Provider-Centric Marketing Is Worth the Complexity
Provider-centric marketing can be one of the strongest ways for a med spa to create trust before a patient ever walks through the door. Kevin, Mitch, and Andrea break down why provider-focused ads often outperform service-based campaigns, but also why they create new challenges around creative...
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075: Behind the Scenes: Partner 016, Preva Marketing Shoot
Kevin and Julia go behind the scenes of Alpha's newest partner, Preva Aesthetics, and unpack the energy, branding, and creative direction behind the launch. From Denver to Encinitas, the conversation explores how Preva blends wellness culture, preventative aesthetics, mindset, and community into...
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074: How to Turn More Leads Into Booked Patients
Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it. Mitch, Riley, and Andrea break down what it actually takes to move a patient from first touch all the way to rebooked and retained. That means knowing your…
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073: Behind the Scenes: Partner 010, Cami Rebrand
A rebrand is easy to judge when you only see the final result. What you don't see is everything that got cut along the way. Kevin, Lauren, and Julia go behind the scenes of the rebrand of Cami Aesthetics. The name stayed, but almost everything else moved. That decision alone sets up the core...
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072: Ads, Social, SEO, or Email: What Actually Drives Revenue?
Kevin, Mitch, and Andrea break down one of the most common questions in med spa marketing: where should you actually spend your budget? They walk through the real role of each channel, from paid social and paid search to SEO, email, and SMS, and explain why no single channel is enough on its own....
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071: The Capacity Problem: What to Do When You Add More Appointment Slots
Opening more days, adding providers, or launching a new location should mean more revenue. But without the right strategy, it often leads to empty schedules and frustrated teams. Kevin, Mitch, and Riley break down the real problem behind capacity and why simply expanding is rarely the answer.…
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070: How and When to Discount Without Destroying Your Brand
Discounts feel like the easiest lever to pull when bookings slow down. Just drop the price, fill the calendar, move on. But that quick fix often creates a bigger problem that shows up later in your revenue, your retention, and your brand. This conversation digs into why discounting is so tempting...
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069: Behind the Scenes: Partner 015 , LexRx Marketing Shoot
Kevin and Riley break down their recent trip to Boston and what stood out about LexRx as a brand. What makes this practice different is not just the service, it is how deeply it reflects the city around it. From walkable neighborhoods to constant foot traffic, they unpack how location and local...
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068: How Med Spas Are Recovering Millions Without Spending More on Ads
Kevin and Mitch are back after a break and they are joined by Julia, Alpha's new comms and social creative. The team shares a major milestone, the launch of the new Holding Time Back website, plus what changed and why it finally feels like the brand. They talk through the strategy behind using…
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067: 66 Episodes Later: What We've Learned (and Loved)
Kevin, Bekah, Lauren, and Mitch gather for a final episode in the original studio before its transformation into dedicated podcast sets. They reflect on how far Med Spa Marketing Group Chat has come, from recording in a storage unit to producing 66 episodes in a temporary space. The team shares...
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066: Rebranding The Laser Center of Marin: Behind the Scenes with the Alpha Team
Kevin, Bekah, and Lauren are back with a deep dive into the creative process behind the rebrand of Laser Centre of Marin. From fonts and lithography to sailboats and camcorders, they break down the thinking behind every choice. You'll hear how this med spa's unique history and loyal patient base...
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065: More Patients, Less Waste: How to Spend Smarter on Ads
Kevin and Mitch are back on the Med Spa Marketing Group Chat to break down how to stop wasting marketing dollars and start driving real patient growth. They share their latest thinking on budget allocation, the evolving role of paid social, and why some practices are still overspending on…
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064: June 2025 Social Media Trends
In this episode of Med Spa Marketing Group Chat, Lauren, Bekah, and Katrina kick off summer by discussing the hottest trends in social media content for med spas. From the viral "propaganda" trend to the six-syllable challenge, they explore how easy it can be to create engaging filler posts. They...
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063: Prompt Better, Work Less: Real AI Wins in Med Spa Marketing
Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your...
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062: How We Built a $20K Marketing Dashboard for $120
In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance…
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061: How This Strategy Brought In $76K in Just 2 Months
In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP —...
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060: May 2025 Social Media Trends
From Mother's Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May's national holidays, including Skin Cancer Awareness Month, Nurses Week…
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059: Using AI to Grow Your Med Spa – A Conversation with Chris Balbi
AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like...
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058: What It Takes to Grow a Real Following
Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up…
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057: Rebranding Anne Therese Aesthetic Medicine: Behind the Scenes with the Alpha Team
The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch: https://www.annetherese.com Kevin, Bekah,...
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056: April 2025 Social Media Trends
April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day birthday, while the group dives into Instagram updates, ranting about glitchy features and...
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055: CINCH: A New Path Through the GLP-1 Wild West
Kevin, Rebekah, and Mitchell dive into the GLP-1 chaos sweeping the aesthetics world. As FDA announcements threaten to halt compounders, the team explores what this means for med spas caught in the uncertainty. They share how the volatility of semaglutide is reshaping patient journeys and discuss...
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054: Behind the Scenes: Partner 013, Mint & Needle Marketing Shoot
In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their trip to Delaware for the launch of Mint & Needle as Alpha Partner 013. From the coastal charm of Lewes to the bustling energy of Middletown, they capture the essence of Mint & Needle's brand...
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053: March 2025 Social Media Trends
Happy March! In this episode, the team welcomes the new month with discussions on time flying by, spring cleaning, and fun ways to revamp skincare routines. They dive into the quirky ways people visualize months, share thoughts on decluttering, and highlight must-have spring skincare essentials...
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052: How a Simple Automation Generated $47,000 in Bookings
Responding to leads within five minutes can make or break your med spa's booking rate. A shocking statistic from Allergan's digital consultant reveals that after just six minutes, your chance of connecting with a potential client drops by 90x. In this episode, the team explores how automation and...
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051: Referral Programs That Actually Work
Managing a referral program sounds simple—until you try to make it work. In this episode, the team dives deep into their journey of trial and error with referral programs, sharing past failures and a breakthrough strategy that's delivering real results. Mitch, Kevin, and Lauren discuss the...
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050: The Power of Provider-Centric Campaigns
In this episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren explore an innovative approach to provider-centric marketing that has been delivering impressive results. With Alpha Aesthetics Partners aiming for 10% growth, the team discusses how to efficiently ramp up new providers…
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049: February 2025 Social Media Trends
In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok's brief ban panic to Instagram's new features, they break down what these changes mean for med spas and how to stay ahead of the...
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048: Behind the Scenes: Partner 012, Flawless Marketing Shoot
In this episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their trip to Albuquerque, New Mexico, for the launch of Flawless as Alpha Partner 012. From the moment they step into the practice, they are captivated by its striking aesthetic—bold colors,...
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047: Behind the Scenes: Partner 011, Inbloom Marketing Shoot
In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their recent trip to New Hampshire, where they captured stunning content for Inbloom Health and MediSpa's official launch as Alpha Partner 011. They share heartfelt stories about their first...
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046: 2024 Wrapped: Wins, Lessons, and What's Next in 2025
In this episode of "Med Spa Marketing Group Chat," Bekah, Lauren, and Mitchell come together to celebrate an incredible 2024 while looking ahead to what's next in 2025. The team dives into the year's biggest wins, from quadrupling campaign productivity and scaling landing pages to hosting…
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045: December 2024 Social Media Trends
In the latest episode of "Med Spa Marketing Group Chat," Bekah and Katrina dive into the exciting social media trends and creative ideas for December! From holiday-themed gift guides to top-performing audio trends, they share insights to keep your med spa's social content fresh, festive, and...
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044: Behind the Scenes: Partner 010, CAMI Marketing Shoot
In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the behind-the-scenes of their recent marketing content shoot at CAMI, the Carolina Age Management Institute in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI impressed with its large, tight-knit...
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043: Brandon Pearson | Crafting a Timeless Brand in Aesthetics
In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that…
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042: November 2024 Social Media Trends
In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what's trending, what's fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to...
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041: Consistency in Before & Afters: Essential Tips
In Episode 041 of "Med Spa Marketing Group Chat," hosts Kevin and Bekah are joined by Jason Johnson from Simple Studios for a deep dive into the world of aesthetic photography. Jason shares his journey from a traveling photographer for Allergan to launching Simple Studios, a company dedicated to...
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040: Maximizing Social Media with Celebrity Culture
In this episode of "Med Spa Marketing Group Chat," host Kevin Balzer chats with Justin and Harmony from Cosmetic Lane, a marketing agency in the medical aesthetics industry. Recorded live at Aesthetic Next, they discuss how Cosmetic Lane creates viral content by blending high and low production...
About this show
Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level!
Hosted by
Alpha Aesthetics Partners
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