ARPA | The Forgotten SaaS Metric

In episode #34, I address the forgotten metric, ARPA. ARPA stands for average revenue per account. It’s such a simple metric that it is often forgotten. However, I use this metric a lot with retention analysis and forecasting. - What is ARPA? - How I use it in retention analysis - How I use it in forecasting >> Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Almost 3,000 members! I hold a lot of metrics AMA's on Fridays. SaaS Metrics courses here: https://www.thesaasacademy.com/ Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page