Ask An Expert | Mastering Product Discovery On Social With Meta’s Karin Tracy

Meta’s Head of Industry for Retail, Fashion and Luxury Karin Tracy joined Chris Walton and Anne Mezzenga for the latest installment of their Omni Talk Ask An Expert Series to provide her expert opinion on the tactics in the Meta universe that retailers and brands are using to aid in product discovery. Collectively the three of them go deep on: – The best placement types for product discovery – How to get customers from discovery to checkout seamlessly – How product discovery connects to Retail Media Networks – And, finally, how retailers and brands can prepare for product discovery during the holiday season Also to view the referenced Facebook Guide For Businesses, click here: https://www.facebook.com/business/industries/retail#spotlight-content *Sponsored Content*This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy