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Banner Ad Design: The 3 key banner objectives that drove a 285% lift

EPISODE · Aug 31, 2011

Banner Ad Design: The 3 key banner objectives that drove a 285% lift

from MarketingExperiments.com Web Clinic Podcasts

When executed correctly, banner ads can be a powerful way to drive traffic to your offers. Unfortunately, many marketers don’t have the time and resources to devote to "correctly executing" banner ad campaigns. What they need is a formula for designing banner ads that produce results. In a recent test, our researchers found that by designing a banner ad to accomplish three key objectives, they were able to drive a 285% increase in conversion on the landing page.

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Banner Ad Design: The 3 key banner objectives that drove a 285% lift

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