PODCAST · business
MarketingExperiments.com Web Clinic Podcasts
by MarketingExperiments
MarketingExperiments test every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.
Episodes
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Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate
Whether or not an email send is successful comes down to one primary factor: the messaging. While many companies strive to get audiences interested in products via email, nonprofits have the challenge of asking for donations via email — money spent towards an organization that does not directly...
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Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough
Staying relevant to your customers is key in developing a marketing strategy that really works. Many marketers attempt to remain relatable with seasonal campaigns, such as winter holiday campaigns or events like back-to-school. However, seasonal campaigns might not be the best fit, or might not…
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Branded Design Tested: How simple changes in page elements aesthetics led to a 51% increase in subscriptions
Brand strategy has never been more important. The logos, colors and design of a website have the power to immediately orient customers and prospects when they land on your site. When used properly, design elements and aesthetic choices also act to reinforce the value proposition. However, it's...
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Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire
As marketers, we must ensure the elements on the page align with the specific thought processes of our prospective customers, empowering them to proceed rather than filling them with anxiety or confusion. The most essential element in the sales process is customer motivation. Unfortunately, it is...
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The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order
Across all age ranges, U.S. adults said that they preferred companies to contact them via email as opposed to any other medium (according to a 2015 MarketingSherpa survey). However, that does not necessarily mean customers are anxiously awaiting your sends. With customers' inboxes being flooded...
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Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%
Eight out of 10 American Internet users regularly watch or download videos, according to a Pew Research Center Report (2013). Over the past five years, the ability to create and share content on smartphones has fueled the expansion of video. How do you determine the most effective way to...
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Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%
For many organizations, site engagement is one of the most effective indicators of quantifiable conversion potential that is monitored by analytics. What if you could more effectively influence visitors' actions on your website? In this Web clinic replay, our research team will reveal three…
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Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pages
At the crossroad in a customer's mind between "yes" and "no," elements on your page propel him toward his ultimate decision. However, are the pieces on your site leading your customer down a path that is favorable to you and your business? In this Web clinic replay, Flint McGlaughlin, Managing...
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Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy
Determining the optimal price point of a subscription product is no easy task. Customers are inundated with subscription choices in the marketplace, making your asking price vital to your success. At the same time, marketers in subscription business models are under pressure to price products…
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Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer response
Designing the subscription path of your site is not a trivial matter. Often, minor elements are overlooked that stop a potential subscriber in their tracks and causes them to fall out of the sales funnel. However, with testing, planning and research, a subscription path can be optimized using a…
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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
How do you effectively market your product, service or company in 130 characters or less? Each word and character must work toward communicating value in a PPC ad, as these ads directly compete with those around them. But when just one word fails to resonate with the customer, PPC ads fail as a...
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Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads
Producing content takes a lot of dedication, time and resources. Valuable content invites your audience to get to know your company and products in a more personal and in-depth way. But when marketers generate content with company logic, it often falls flat with the customer and the conversation...
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Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
Product pages are often the heart and soul of an ecommerce website. It’s where you showcase products and initiate a conversation with customers that guides them to convert. However, there are elements on your product pages that can potentially have a deep impact on customer behavior by quickly...
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Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign
"Going green" has become a prevalent part of marketing strategies abroad as marketers work to reach a new eco-conscious customer base with their products and services. However, do green marketing tactics really have an impact on customer purchases? Listen to this Web clinic replay to learn more...
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Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)
Lead generation is a delicate balance between generating a high quantity of leads, but also high-quality leads. So how can we capture more leads across our Web forms without significantly reducing the quality of those leads? Watch this Web clinic replay to learn about a recent experiment that...
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Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
Marketing with multiple products can be difficult. Even the most powerful products can be overshadowed by clutter of less impactful - and sometimes competing - products on a landing page. But what if there was a way to think about multi-product marketing that could maximize the impact of the…
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How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant lift
Form is not as important as substance, and discovering the right value proposition is the most effective lever marketers can pull when optimizing webpages. Considering the entire mental impact of each button, "ask" and element of friction when testing is critical for understanding the customer...
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Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%
Teleprospecting can require some sales departments to make a high volume of calls each day to convert leads. To do this with any consistency, those teams likely use a call script to help them stay consistent and focused throughout the constant dialing. But are these scripts really effective for...
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The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response
The call-to-action is one of the most vital elements in your marketing. Consequently, when you think for a moment about the current calls-to-action on your main offer pages, how can you be sure they are generating enough customer response? What if there were some slight modifications you could…
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Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
Think for a second about the last time you needed to create a form on your site. Whether it was for a shopping cart or lead generation, it probably had a field where you asked customers to select one of multiple options. Most of us decide quickly between a radio or dropdown format as we’re…
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How Many Columns Should I Use? How using the best page layout led to a 681% relative increase
When given a choice for a column layout on your pages, what's really the best for marketing your products or services effectively? Is there an underlying theory for selecting a layout that will perform better than others? Watch this Web clinic replay to learn more about a recent experiment with a...
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Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design
Most usability and design experts would agree that responsive design is an ideal solution for rendering webpages across multiple devices as users transition between desktops, tablets and mobile devices.
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The Top 5 Marketing Discoveries in 2013: The last 50,000 hours of research distilled into 60 minutes
While 2013 was a great year for featuring new discoveries to help you do your job better, the sheer volume of actionable takeaways and key principles can be overwhelming for marketers in the trenches struggling to keep pace. In this MarketingExperiments Web clinic, the MECLABS research team...
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Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email
When you think of email campaigns today, it’s easy to feel overwhelmed by the war for attention being waged in everyone’s inbox. Watch this Web clinic replay to learn about two approaches you can use to increase customer interest in your subject lines.
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Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
Imagine one of your webpages for a moment. Is your copy communicating everything a customer needs to move to the next step in your sales process? What if you are losing business simply because customers don’t have enough information to make the decision to buy? Watch this Web clinic replay to…
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Optimizing for Multiple Personas: How a recent test "broke the rules" of optimization and drove a 331% conversion lift
The guiding principles of conversion optimization often call for sharpening the focus of your messaging to appeal to a single customer persona. But, how do those principles apply to elements of copy and design that serve multiple visitor types with different needs and interests? Watch this Web...
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Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchases
Category pages are a standard for websites offering multiple products, yet they often take a backseat in testing and optimization. Watch this Web clinic replay to learn about how design changes to a series of category pages led to a 61.2% increase in product purchases.
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Are Letter-Style Emails Still Effective? New research reveals how customers read emails today
When you think of email campaigns today, it's easy to feel overwhelmed by the war for attention being waged in everyone's inbox. Watch this Web clinic replay to learn about three key principles every marketer should know for crafting effective email messages.
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Accordion-Style Checkouts Tested: How one company uncovered 26% more conversions by putting its checkout process to the test
Accordion-style checkouts, among other developing cart technologies, have become increasingly popular in e-commerce, especially from its use by top-grossing companies. But, does this style really perform better? Watch this Web clinic replay to learn how accordion-style checkouts affect optimization.
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Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions
Marketers are discovering A/B testing has become increasingly sophisticated. Even though software platforms can make testing easier, many marketers are left questioning how they should best approach the testing process. Watch this Web clinic replay to hear some of the most common questions...
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Microsites Tested: 2 common mistakes in the microsite design process that can kill conversion rates
Many marketers connect prospects with specific products or services using microsites. Yet, the process of designing microsites that communicate high levels of value to those customers remains a challenge.
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Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion
Companies frequently use free trials as an incentive to draw customers closer to the final point of transaction. But, when the free trial is over and customers choose not to convert, marketers are often left wondering what went wrong. Watch this Web clinic replay to learn about a recent…
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Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process
Marketers often hear of the "power of brand," and organizations spend significant revenue on building brands. But, is this a truly effective approach for increasing conversion? Watch this Web clinic replay to learn about a recent experiment with one of the largest print news sources in the United...
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Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion
Watch this Web clinic replay to learn about three high-performing website templates you can use to design landing pages for your next test.
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Reducing Cart Abandonment: 4 main reasons why customers leave your shopping cart and how a few tweaks can stop the leak
Watch this Web clinic replay to learn four key reasons why customers abandon shopping carts and how you can decrease cart abandonment and increase ROI.
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Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion
Watch this Web clinic replay to learn three key principles on how copy length impacts conversion to aid your copywriting optimization efforts.
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When Should You Reveal Price? The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion
Watch this Web clinic replay to learn three principles for revealing price in your sales process.
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How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)
Watch this Web clinic replay to learn a five-step process for using email to discover your value proposition.
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The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles
Watch this Web clinic replay to learn four surprising discoveries of how Web usability practices relate to optimization, which you can use to aid your testing efforts.
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Converting PPC Traffic: How strategic keyword placement increased conversion by 144%
Watch this Web clinic replay to learn three key factors of PPC campaign optimization and how you can apply those principles to increase the probability of conversions on your landing pages.
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Do Optional Form Fields Help (or Hurt) Conversion? How one required form field was hindering a 275% lift in conversion
Have you ever wondered what the impact of optional form fields are on lead flow? Watch this Web clinic replay to learn how you can apply three key principles of form field optimization to your lead flow process.
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The Web as a Living Laboratory: The Three Most Important Discoveries from Over a Decade of Experimentation
What if there was a way to use every email campaign to learn more about your customers? Watch this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013 in Las Vegas, to learn how you can apply three of the most important discoveries from a decade of experimentation to…
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Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns
How do you write the subject line, first sentence, body copy and call-to-action in an email? Watch this Web clinic replay to learn how you can apply six email copywriting principles to your marketing campaigns.
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When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails
Do you know the optimal time to send your next marketing email? Watch this Web clinic replay to learn how you can apply five email timing factors to your marketing campaigns.
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The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product
How can busy marketers effectively optimize their budgets to pursue the maximum ROI opportunities in the New Year? Watch this Web clinic replay to learn how you can apply the five most startling research discoveries from 2012 to your marketing campaigns.
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Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion
Shopping cart optimization is one of the most effective ROI opportunities that exist on your website right now. Listen to this Web clinic replay to learn six last-minute changes you can make to your shopping cart to increase conversion before the holidays.
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How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color
Website color design is often misused by marketers. Pages under perform when discordant color schemes become a distraction, and when opportunities to use color to guide customers to conversion are overlooked. Watch this Web clinic replay to learn five mistakes designers make with color and how…
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5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content
We've all heard about the huge possible upside of content marketing - create valuable content through blogs, whitepapers, webinars, etc., and you can see your sales team flooded with more sales or leads than the organization can process. However, in practice, some marketers end up with content…
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See the Research in Action: Dr. McGlaughlin personally optimizes your landing pages
Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation. Watch this special live optimization Web clinic replay to learn valuable insights into how you can repair your leaking pages.
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263% Higher Conversion Rate: How reducing anxiety helped one company improve conversion rate three-fold
Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI. Watch this Web clinic replay to learn three techniques you can use to overcome anxiety in the minds of visitors to your website.
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ABOUT THIS SHOW
MarketingExperiments test every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.
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Frequently Asked Questions
How many episodes does MarketingExperiments.com Web Clinic Podcasts have?
MarketingExperiments.com Web Clinic Podcasts currently has 164 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MarketingExperiments.com Web Clinic Podcasts about?
MarketingExperiments test every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.
How often does MarketingExperiments.com Web Clinic Podcasts release new episodes?
MarketingExperiments.com Web Clinic Podcasts publishes regularly with 164 episodes available. Check the episode list for the typical release schedule.
Where can I listen to MarketingExperiments.com Web Clinic Podcasts?
You can listen to MarketingExperiments.com Web Clinic Podcasts on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MarketingExperiments.com Web Clinic Podcasts?
MarketingExperiments.com Web Clinic Podcasts is created and hosted by MarketingExperiments.
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