Being a Value-Added Product in a Commodity World

Featuring Matthew Seymour, Vice President of Marketing at Hyperion

Episode 265 of the The Kula Ring podcast, hosted by Kula Partners, titled "Being a Value-Added Product in a Commodity World" was published on December 12, 2023 and runs 28 minutes.

December 12, 2023 ·28m · The Kula Ring

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Summary

This week The Kula Ring is looking into something that a lot of manufacturing marketers think is a bad word: commoditization. Matthew Seymour of Hyperion Materials & Technologies is joining us this week to breakdown how he has tackled this issue. We get into a few tactics that have proven fruitful for Hyperion in dealing with a post-commodity world. We look at capitalizing on your value added products while still addressing buyers who are increasingly used to a commodity buying experience.

Episode Description

This week The Kula Ring is looking into something that a lot of manufacturing marketers think is a bad word: commoditization. Matthew Seymour of Hyperion Materials & Technologies is joining us this week to breakdown how he has tackled this issue. We get into a few tactics that have proven fruitful for Hyperion in dealing with a post-commodity world. We look at capitalizing on your value added products while still addressing buyers who are increasingly used to a commodity buying experience.

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