Ben Smith says Semafor will take 10 years to get right

One week after the launch of Semafor, Recode’s Peter Kafka flags down the news startup’s co-founder Ben Smith. Who is Semafor for, really? How can a news startup based in NYC and Washington solve polarization? What, exactly, is a “Semaform” and what’s the point of it? And what New York Times office amenity does Smith miss the most? Featuring: Ben Smith (@semaforben), Editor-In-Chief at Semafor Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices