Benefits of Podcasting for B2B and Professional Services Firms

The thought of launching a business podcast has probably crossed your mind. I mean, imagine having a channel to reach buyers while they drive, exercise, walk their dog, do house chores... What’s not to love, right?But then you start to wonder: How long will it take to build a podcast? What kind of impact will it have on the business? What’s the ROI? Fret not, my friends. On this episode, I caught up with a few colleagues who share their perspective on the benefits of podcasting for business:Allyson Cochran, Chief Revenue Officer, Silverback StrategiesAaron Weiche, Co-Founder & CEO, LeadfernoKelly Waffle, Director of Research & Innovation, CPA CrossingsThese guests talk about how podcasting has impacted networking, sales, HR, marketing, and even their own personal growth.This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.