PodParley PodParley
PodParley
Beyond #Edelbrennerei Haas mit Gründer Hannes Haas

EPISODE · May 12, 2026 · 58 MIN

Beyond #Edelbrennerei Haas mit Gründer Hannes Haas

from Decoding Brands · host Colin Fernando - BrandTrust

Naturrein. Ohne Zucker. Ohne Kompromisse. Hannes Haas über echtes Handwerk in der Welt der Obstbrände.Was steckt wirklich in deinem Obstbrand? Und warum fahren Kunden aus Berlin, München und Stuttgart nach Pretzfeld in die Fränkische Schweiz, um dort ihren Jahresvorrat einzukaufen?In dieser Beyond-Folge von Decoding Brands treffe ich mich mit Hannes Haas – Edelbrenner vierter Generation und Inhaber der Edelbrennerei Haas in Pretzfeld, dem größten zusammenhängenden Süßkirschenanbaugebiet Europas. Seit fast dreißig Jahren verfolgt Hannes eine Mission: naturreine Obstbrände herzustellen – ohne Zuckerzusatz, ohne Aromastoffe, ohne Kompromisse.In dieser Folge erfährst du:Warum für einen Liter echten Williamsbrand 20 kg Birnen nötig sind und was das über die meisten Produkte im Supermarkt aussagtWelche Tricks die Industrie nutzt, um minderwertige Produkte zu verschleiern und was Begriffe wie „Williamschnaps" oder „Alte Marille" wirklich bedeutenWie Spitzengastronomien wie das Essigbrätlein in Nürnberg oder Alois in München auf seine Produkte setzenWarum gerade die junge Generation wieder neugierig auf ehrliche, regionale Lebensmittel wirdWie Hannes die Edelbrennerei Haas für die Zukunft aufstelltEine Folge über Prinzipientreue, Kulturlandschaft, Transparenz – und die Frage, was wir eigentlich wirklich trinken.Jetzt reinhören!

NOW PLAYING

Beyond #Edelbrennerei Haas mit Gründer Hannes Haas

0:00 58:40

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Above Board: What Boards Need to Know About Prediction Markets

Apr 30, 2026 ·20m

Similar Podcasts

100 Brands of Makeup Soundville Holdings, LLC 100 Brands of Makeup The (R)EV Diaries - EVs in Rural America Electric Cars - Electric Vehicles Ben Jones Electric Vehicles are everywhere. All major car manufacturers, from the highest-end performance brands to the lowest-end utilitarian family wagons, are working to produce an EV option for the marketplace. Battery capacity breakthroughs and concept cars shrouded in secrecy dominate the news. Here in America, public charging infrastructure is popping up… in big cities where consumers are realizing they can electrify their commute and save 70% on fuel costs. But what about small-town America? Ben Jones, an electrical engineer for an distribution cooperative in southeastern Kentucky believes so. He’s been exposed to EVs and charging infrastructure projects for his utility. Ben believes that EVs need to be in every town and the right combination of battery range and charging options make electric cars very attractive to rural inhabitants. But that was not always the case. The EV Diaries chronicle Ben’s conversion from skeptic to being a self-appointed EV ambassador. He talks about h RUBY'S ROUNDTABLE Ruby Durham AS RUBY SHARES HER RISING ENTREPRENEUR JOURNEY WITHIN MUSIC, FASHION DESIGN AND PRODUCTIONS SHE ALSO SITS AT THE TABLE WITH A DIVERSE SET OF GUESTS WHO ARE ALSO BUILDING BRANDS WITH WHAT THEY HAVE.THROUGHOUT THE CONVERSATIONS NOT ONLY WILL YOU HAVE RESOURCES AND TAKEAWAYS TO APPLY TO YOUR OWN JOURNEY, BUT A FEARLESS AURA THAT WILL FUEL THE NEXT BET YOU'RE SET TO MAKE ON YOURSELF. #ifnotyouwho #ifnotnowwhen Waves Clips Mitzi & Mike Payne A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
URL copied to clipboard!