"Blimp Commerce"

What is the often-overlooked marker of body data?

• {00:08:55} - “The culture of commerce right now is participatory and people right now are building on each other's ideas so rapidly and in real time that they can manifest things that it used to be only a luxury brand could pull something like that off.” - Phillip
• {00:11:45} - “It's context collapse. This is effectively deepfaking the world, resetting how people think about things. It's artificial context.” - Brian
• {00:13:51} - “The strategy is literally nothing more than getting in a room with your marketing team and even with your brand team and sitting down and just doing a whiteboarding session with a million Post-its that say, "What is happening in the discourse right now?’” - Phillip
• {00:19:53} - “When you're going to build a system to fix a problem that you created that involves differentiating between whether someone's a human or a robot, don't build an orb for people to line up and get signed up. But you have to look evil to get press.” - Brian
• {00:32:04} - “Increasingly customers outside of retail are coming to us and saying they want their B2B experience to be as elegant as possible because they recognize as people that that makes their end buyers happier, probably more likely to convert and ultimately, hopefully, save them money and drive up their actual revenue.” - Michael
• {00:36:38} - “The really interesting change over the last 12 months alone is that we're just seeing new buyers come to the table, especially in non-retail industries, who at the executive level have needs that when you reduce them down, are just like you said, it's about helping a buyer convert and actually exchange that value with the company.” - Michael
• {00:43:24} - “When money is more expensive, folks are going to tighten the screws down. And what we have also seen is the brands that are doing the best are the ones who have been leaning into their loyalty offerings because, as you and I know, a loyal customer is a happy customer.” - Michael
• {00:50:51} - “We believe AI truly is the future and moving beyond a world of just predictive recommendations to truly a generative future that really will change the shape of the experience for both buyers and merchants.” - Michael

Associated Links:

• Learn more about Michael Affronti and Salesforce
• Amazon Blimp article
• Grab your copy of The Multiplayer Brand here
• Have you checked out our YouTube channel yet?
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

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