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Bloomingdale's / Macy's with Maia Benson

EPISODE · Feb 13, 2024 · 1H 2M

Bloomingdale's / Macy's with Maia Benson

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

James and Jennifer order from Bloomingdale's and guest Maia Benson (ex-Shopify) gets free shipping from Bangalore, India.Why Bloomingdale's / Macy's?  Our first guest ever Maia Benson talks about nostalgia, experiencing something “special”, and the desire to tap a certain use case in her online shopping.Research included these sources:Bloomingdale’s: https://www.bloomingdales.com/b/about-us/history/Wikipedia: https://en.wikipedia.org/wiki/Bloomingdale%27sClassic New York History: https://classicnewyorkhistory.com/history-of-new-yorks-bloomingdales-department-store/Macy’s:  https://www.macys.com/s/brand-heritage/history/Technology ListTealium, https://tealium.com/  DoubleClick, https://en.wikipedia.org/wiki/DoubleClick  bambuser, https://bambuser.com/  Clinch, https://clinch.co/  Full Story,  https://www.fullstory.com/  Also mentionedMacy’s Net: https://macysnet.com/Campus Sutra: https://campussutra.com/Malls and Gen Z: https://www.latimes.com/california/story/2024-01-19/gen-z-leads-the-charge-in-revitalizing-the-mall-experienceTRADE FACILITATION AND TRADE ENFORCEMENT ACT OF 2015: https://www.congress.gov/bill/114th-congress/house-bill/644/text$200 in 1930 has the same purchasing power as $2,838.53 in 2015: https://www.bls.gov/data/inflation_calculator.htmExplainer on Section 321: https://www.easyship.com/blog/us-duty-free-threshold-increases-takeaways-you-must-knowExtended Tech List, not mentioned on the episode:Akamai mPulse: https://www.akamai.com/products/mpulse-real-user-monitoringWERCSmart: https://www.ulwercsmart.com/SmarterHQ: (now Wunderkind Audiences), https://www.wunderkind.co/Special Guest:  Maia Benson_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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Bloomingdale's / Macy's with Maia Benson

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