BONUS | Live: Boukje Taphoorn (Bol) over het afscheid van de '.com'

from CMOtalk · host Klaas Weima - CMOtalk

Webwinkel Bol voerde begin oktober een subtiele naamswijziging door en heet nu Bol, zonder de punt com. Welke strategie schuilt er achter deze rebranding? En: welke stappen zet Bol op het gebied van duurzaamheid? Daarover ging presentator Klaas Weima tijdens het CMOtalk diner in het Depot Boijmans van Beuningen live op het podium in gesprek met Boukje Taphoorn, directeur marketing en duurzaamheid bij Bol. See omnystudio.com/listener for privacy information.

NOW PLAYING

0:00 21:55

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

CMOTalk Shelly Kramer and Daniel Newman CMOTalk is a 30 minute weekly show designed for the Chief Marketing Officer audience discussing strategy, tactics, technology, and innovation and their impact on business, customer relations, and employee engagement. With weekly guests that will include top CMOs, marketing thought leaders, industry analysts and more, this show promises to be a hard hitting, informative conversation. Our charismatic, quick-witted hosts, CMOTalk listeners will no doubt keep listeners entertained but, more importantly, educated and dialed into the things that matter as marketing rapidly evolves. If you're a CMO, marketing leader, or entrepreneur looking to stay up-to-date on what is driving marketing, technology and more, then you'll want to tune in and subscribe to CMOTalk, hosted by V3B's Shelly Kramer and Daniel Newman. Find them on the web at http://V3B.com, on Twitter @shellykramer and @danielnewmanuv, and be sure to follow @CMOTalkLive on Twitter as well.

URL copied to clipboard!

Share this episode

Similar Episodes

Similar Podcasts

Age Verification