BrainCandy No 81: Split the Pie. An exciting new way of negotiating

Negotiations get on your nerves?  With a quite clever method you get the maximum for you AND your negotiating partner - fairly and comprehensibly. Who doesn't know them: Tough, laborious negotiations in which no common denominator can be found and each side insists on its position. Barry Nalebuff suggests a different, amazingly simple method: Define the profit pie and share it fairly. Actually too simple to be true? But listen for yourself how this works in practice. Among others in real negotiations between Coca Cola and a much smaller company. Show notes: https://en.ka-brandresearch.com/braincandies/