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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5

EPISODE · Jun 5, 2020 · 41 MIN

Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5

from Influencers · host The Conference Board

How might COVID-19 impact where, what and why we buy - even long after it's gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question. Join this conversation as Paco explains some of the instincts we all have as shoppers to help us understand how retailing might change – or not – in the near future. How do people interact with the shopping environment and the product proposition? And what can we learn from that as we try to predict what will happen next?

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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5

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