Breadcrumbs: Uncovering Lead Clues

Follow the breadcrumbs. If you're an agent, you're probably utilizing a CRM. Your leads will leave you clues in their activity, searches, and even just in their email address. Don't miss that opportunity to dig deeper. Maybe their email is an edu, so you know they work in education. Or maybe their email indicates they work in the medical field. Look for those clues. They can give you insight. A lot of times, the lead is showing you what they want with their activity. You can see their general price point, locations, school districts, and anything they prioritize in their searches. You just need to be paying attention. Ask questions about what you discover, and you can form a deeper connection faster and ultimately convert the lead into a client.