Breaking Down the Customer's Journey

Did you know that a customer needs 7-12 exposures to your brand / products before they sign up or purchase? That's a lot, but that's because there's so much that goes on in a customer's mind before they make that move.  As a marketer, your content has to follow them on that decision-making journey so that they can truly see that YOUR product or service is what they need.  In this episode, I break down each step of the customer's journey and how you can address them with creative content and sales strategies ***FEATURED DOWNLOAD***Scripts to Turn One-Time Buyers into Repeat Customerssixteenramos.com/resources Stats show that it is 5-25x more expensive to acquire a brand new customer than it is to retain an old one. I know, that’s mindblowing!  To create loyal customers, you’ll need to learn upselling and cross-selling skills and scripts. And this is what this PDF guide is for! You’ll have a MASSIVE list of loyal, repeat buyers in no time! Get it here, along with other high-value tools: sixteenramos.com/resources Timestamps and Highlights:00:58 - Stream Labs01:41 - Customers Psychology03:26 - Good at Posting Two Things04:06 - Customer's Journey05:08 - Steps of the Customer's Journey06:05 - Awareness09:39 - Transformations10:41 - Research13:15 - Consideration17:36 - Purchasing19:06 - Less Click20:48 - After Sales Support23:28 - Repeat Purchase25:26 - One Time Customers to Loyal Customers26:28 - Incentives