Bruno Estrella: Is Outbound the Most Undervalued GTM Motion?

Bruno Estrella is Head of Growth at Clay, a company that offers data enrichment and outbound features. More than 30,000 GTM teams use Clay. Prior to this, Bruno was Director of Marketing at Webflow, a popular low-or-no-code website builder that is a product-led business. Webflow grew to 9 figures in ARR and raised +300M. Interestingly, Bruno started his career in content marketing and paid digital, giving him a comprehensive understanding of the entire spectrum of GTM Motions. In this episode, we focused on outbound, which is often undervalued. We discussed whether there is some bias we should overcome or if we should simply learn how to sell better before we can sell at scale? Links: https://www.linkedin.com/in/brunoestrella/ https://www.clay.com/?via=299452 -- GTM Strategist:  ⁠⁠⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠