Building an Ecommerce Business, Part 14: Using Kickstarter

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Building an Ecommerce Business, Part 14: Using Kickstarter" was published on April 16, 2019 and runs 33 minutes.

April 16, 2019 ·33m · Ecommerce Conversations

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Summary

A successful campaign on Kickstarter, the crowdfunding platform, can help validate a business and a product. Catherine Lavery, the founder of BestSelf, a producer of productivity journals and tools, used Kickstarter in 2015 to launch the company. She describes the process to host Eric Bandholz, the founder of Beardbrand.

Episode Description

A successful campaign on Kickstarter, the crowdfunding platform, can help validate a business and a product. Catherine Lavery, the founder of BestSelf, a producer of productivity journals and tools, used Kickstarter in 2015 to launch the company. She describes the process to host Eric Bandholz, the founder of Beardbrand.

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