Building BankBazaar.com: A Conversation with Rati Shetty

In this episode of the Vitral Tamil Podcast, host Sharavana Raghavan sits down with Rati Shetty, Co-Founder and Chief Product Officer of BankBazaar.com. Despite being a Tamil podcast, this episode predominantly unfolds in English – a little twist for our listeners who might find themselves thinking in Tamil but speaking in the language of global business! 😊 Rati shares her journey to the top of the FinTech world, from the early inspirations behind BankBazaar to her evolving role as CPO. Sharavana delves into the core of BankBazaar, exploring its offerings and the vision driving its product line. The conversation then shifts to the unique challenges and evolution of FinTech in India, with Rati providing insights into brand building in this dynamic sector. She opens up about her approach to leadership, team alignment, and engaging narratives in FinTech marketing. Listeners will gain valuable advice for aspiring entrepreneurs and learn about upcoming trends in the industry, particularly the role of AI. The episode wraps up with Rati's personal reflections on her journey and how she is prepping for the IPO later this year. Tune in for an episode that's a blend of expertise, practical insights, and a touch of humor, essential for anyone interested in the FinTech space. Remember, it's all in English, with the spirit of Tamil at its heart! Connect with us: Website: ⁠Vitral Brand Expertise⁠ Follow ⁠Sharavana Raghavan on LinkedIn⁠. Credits: Recorded at ⁠Ting Studios⁠ Producer: ⁠LK Vignesh⁠ Editor: ⁠Arul Gnanasekaran⁠ Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD