Building the Category of “Lazy” Body Care with Leslie Tessler, CEO and Founder of hanni

After years of burnout living in the city that never sleeps and working in the beauty industry, Leslie Tessler knew it was time for a change. With fortitude and grit, she moved to  Argentina in 2011 to immerse herself in the culture and learn Spanish. During her decade there, Leslie advised and consulted for numerous LATAM beauty startups. Inspired by her experiences, she returned to the US in 2020 and founded hanni in 2021, a brand dedicated to solving and simplifying traditional body care problems. Hanni's innovative approach quickly caught the attention of Sephora, bringing the brand in-store and online. As the brand rapidly grows, so have the product offerings including best-sellers Splash Salve and Good Aura. hanni continues to revolutionize body care with unique and practical solutions helping you to glow, go and get on with your day.In this episode, Leslie also discusses:Formula driven brands that speak for themselvesGrowing the category while simultaneously growing the brandThe rise of bodycare and how it is now the fastest growing category in beautyPrioritizing making products that simplify your life and offer easier solutionsHer personal body care routineWe hope you enjoy this episode and gain valuable insights into Leslie’s journey and the growth of hanni. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out hanni at www.heyhanni.com and on Instagram at @hannismoothThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co