Building the Marketing Plan
In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.
Episode 69 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Building the Marketing Plan" was published on March 20, 2025 and runs 59 minutes.
March 20, 2025 ·59m · Don't Write That Book
Summary
In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.
Episode Description
In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.
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Books/Resources Mentioned:
Painted Baby, by Matt Shoup
I Will Teach You to be Rich, Ramit Sethi
Bird by Bird, Anne Lamott
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials: