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Don't Write That Book

Don't Write That Book

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Don't Write That Book is a arts podcast hosted by Mike Michalowicz, AJ Harper. It has 126 episodes, with the latest published April 2026.

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.

arts ·en ·126 episodes

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Title
1

Influencers: How to Ask Other Authors to Support Your Book

2

Amy Griffin: A Breakdown and What You Can Learn From It

3

The Big Book-Launch Debrief

4

How to be Profitable as an Author

5

Planning Your Launch 3 – 6 Months Out

6

Planning Your Launch 12 – 18 Months Out

7

Finishing Your Book when Life Gets in the Way

8

New Publishing Path Decision Points

9

Deliver on the Promise

10

Publishing Pitfalls

11

How to Leverage Readings for Book Sales

12

Behind the Scenes, The Money Habit

13

The First Draft: Structure v. Freedom

14

Working on Multiple Books at the Same Time

15

All About Sponsorship

16

Writing Supportive Content for Your Book

17

Author Bios

18

You’re Done, Part Two

19

You’re Done, Part One

20

Emotional Journey

21

What I Learned from TV

22

Accessibility v. Amazon Exclusivity

23

What We Wish We Knew

24

Leveraging Author Partnerships

25

Navigating Disagreements with your Editor

26

How to Structure a Co-Authoring Partnership

27

Behind the Curtain: Being a Woman in Publishing

28

Back Cover Do's and Dont's

29

Showing up for Your Book

30

Publishing is a Team Sport

31

Life of a Book

32

Underdeveloped Core Message

33

Cognitive Debt: The Dangers of Using AI to Write

34

Speaker Strategies for Authors

35

New Book Update: Surprising Marketing Challenges

36

Help! Someone Already Wrote My Book

37

What Would We Write if We Had All the Time and Buckets of Talent

38

Book Sales: Alternatives to Amazon

39

Publishing Scams and How to Avoid Them

40

How Long Does It Take to Publish Your Book

41

Using Graphics and Illustrations in Your Book

42

When to Take a Break from Your Book

43

Mike’s Best Book Marketing Ideas

44

How to Craft a Reader Statement

45

Starting a Podcast to Support Your Book

46

Make Your Book Accessible

47

Book Development

48

Understanding Bestseller Lists

49

The Power of Inclusivity

50

Post-Launch Reader Engagement

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