Building Trust: The Role of Content in Sales Ft Kelli Schutrop

In this conversation, Kelli Schutrop shares her journey from being an employee to becoming a fractional sales and marketing consultant. She discusses the importance of mindset shifts in entrepreneurship, the evolution of sales approaches from transactional to relationship-based selling, and the role of content in building trust with prospects.Kelli also highlights the significance of lead quality and how leveraging AI can enhance efficiency in sales and marketing while maintaining an authentic human touch. In this conversation, Aqil and Kelli discuss the transformative impact of AI on sales and marketing, exploring unique use cases across various industries.They delve into the role of influencers in B2B marketing, the importance of authenticity in content creation, and how personal branding can build trust. The discussion also highlights the shift in marketing strategies for smaller companies and concludes with valuable lessons on personal growth and risk-taking.fractional consulting, sales strategies, relationship selling, thought leadership, AI in marketing, entrepreneurship, lead quality, content marketing, mindset shifts, business evolution, AI, sales, marketing, influencers, content creation, B2B, personal branding, customer engagement, authenticity, risk-taking