Census 2020: The Gold Standard of Demographic Data?

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas

Episode 34 of the The Marketing Insider: A Claritas Podcast podcast, hosted by Claritas, titled "Census 2020: The Gold Standard of Demographic Data?" was published on July 20, 2022 and runs 22 minutes.

July 20, 2022 ·22m · The Marketing Insider: A Claritas Podcast

Summary

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies. Read the blog: https://claritas.com/making-sense-of-census-2020-data/ Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Episode Description