Chapter 18 - Apple Expo Paris 2000 episode artwork

EPISODE · Apr 26, 2026 · 11 MIN

Chapter 18 - Apple Expo Paris 2000

from One More Thing... The Apple Renaissance Podcast · host Unintentional Architects

The Cube flops. Apple's sales plummet and its share price tanks. Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.

The Cube flops. Apple's sales plummet and its share price tanks. Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.

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Chapter 18 - Apple Expo Paris 2000

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This episode is 11 minutes long.

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This episode was published on April 26, 2026.

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The Cube flops. Apple's sales plummet and its share price tanks. Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.

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