Conspicuous Consumption

Phillip and Brian sit down today to chat all about conspicuous consumption, how it changes in different geographies, where Spotify is headed, how far Amazon has come in their advertising, and how it all relates back to consumerism. Listen now!

Episode 242 of the Future Commerce podcast, hosted by Phillip Jackson, Brian Lange, titled "Conspicuous Consumption" was published on February 11, 2022 and runs 42 minutes.

February 11, 2022 ·42m · Future Commerce

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Summary

Episode Description

Crossborder, Spotify, and The Truths of Modern Living

“A lot of growth in retail and eCommerce is trying to sell you things that really nobody actually needs.” - Phillip
Behavioral purchasing modes help explain personal shopping habits and the need to stock up on a product one really likes. We all have behavioral purchasing modes, even though each individual might go about it differently.
Step by Step Season 7 Preview: The future of many brands is to go cross-border. But American brands cannot expect that other countries and cultures will have the same shopping habits and demand curve as US markets.
“The way that [brand operators] think about that consumer has to change, which means that maybe the whole purpose of [the] brand and the way [operators] market changes too.” - Philip
Buying items from Amazon is just pure fun. The Amazon Advertising ecosystem is also a prime example of conspicuous consumption.
You would think with DTC era and the growth of Amazon prime that recycling matters would increase, but they've actually been spiraling down.
Brian offers a genius new venture to Amazon for cardboard recycling. Hey Jassy, take note.
“Modern living, our work is really just waste management. Most of our lives are just spent managing our waste. I don't think it's that far from the truth.” - Brian

Associated Links:

Phillip’s recent Insiders piece: The Death & Rebirth of Neutrality
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Subscribe to Insiders and Senses!
Listen to our other episodes of Future Commerce
Infinite Shelf Season 2 coming later this month!
Stay tuned for our newest season of Step by Step…coming soon!

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