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Create Distinction: How Apple Served Me!

EPISODE · Oct 19, 2013 · 7 MIN

Create Distinction: How Apple Served Me!

from The Scott McKain Show · host Scott McKain

Can you serve a customer when you refuse to sell them? YES!In this latest edition of "Create Distinction in Sales and Customer Service," bestselling author and Hall of Fame professional speaker, Scott McKain, relates how the Apple Store would not sell him the new iPhone 5S, because they would not tolerate a customer being disappointed!The way you SELL is the way the customer perceives that he or she will be SERVED!Are these two critical elements congruent at YOUR business?

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Create Distinction: How Apple Served Me!

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