CropCast - Benchmarking & Market Forces

Welcome to CropCast, your go to podcast for all the latest information on arable crops. Each month, SAC advisor, Tiffany Stephenson will be joined by a range of industry experts, bringing you timely updates to help you make decisions in the field. Producer George Gauley, Editor Iain Boyd, Executive Producer Kerry Hammond, in association with the Scottish Government. In this episode Tiffany Stephenson is joined by Julie Clark, senior knowledge exchange manager at AHDB, to discuss the importance of benchmarking and how it can ultimately allow you to make better decisions. Tiffany is also joined by Olivia Bonser, a Market intelligence analyst at AHDB, to discuss current and longer-term market forces and how these are likely to impact cost of production going forward. Linked FAS ResourcesFarmbench - a farm business comparison tool | AHDBFarmbench results: past, present and future | AHDB Tools | AHDB Cereals and Oilseeds markets | AHDB GB fertiliser prices | AHDB