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Crossing the Rubicon

Even in the aftermath of difficulties within the retail and commerce world, there is a relentless positivity and excitement shared among those living and working in it. This was evident at The NRF Big Show this year. Have a listen as Phillip and Brian share more about their perspective on this and what this could mean for the very near future!

Episode 286 of the Future Commerce podcast, hosted by Phillip Jackson, Brian Lange, titled "Crossing the Rubicon" was published on January 20, 2023 and runs 52 minutes.

January 20, 2023 ·52m · Future Commerce

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Even in the aftermath of difficulties within the retail and commerce world, there is a relentless positivity and excitement shared among those living and working in it. This was evident at The NRF Big Show this year. Have a listen as Phillip and Brian share more about their perspective on this and what this could mean for the very near future!

Even in the aftermath of difficulties within the retail and commerce world, there is a relentless positivity and excitement shared among those living and working in it. This was evident at The NRF Big Show this year. Have a listen as Phillip and Brian share more about their perspective on this and what this could mean for the very near future!

Aggressive Optimism

  • The NRF Big Show was great, and everyone was enthusiastic about being there, back at the Big Show like old times
  • Walmart Technologies and the strides they are making is impressive and really overtaking Amazon when it comes to eCommerce experience and customer expectations
  • Shopify, coming in with a booth at NRF, with their Commerce Components roll out made quite the splash
  • “Regardless of whether you think you already provide a lot of these products and services, the ecosystem needs you to just say it in their language.” - Phillip
  • “People look for creative ways to use tools they're familiar with.” - Brian
  • Despite fake news about a downturn in sales, inflation is slowing, and that techno-optimism can’t be turned down or slowed down right now
  • Brian and Phillip share some of their favorite parts of the NRF Big Show and why they were impactful
  • The world in which we live is one where it takes a whole lot for people to go deep
  • There were a lot of robotics at The Big Show this year, and interestingly also a lot of Chads
  • As we walk through a season where cost management is high, companies may want to forego cloud prices and find other solutions

Associated Links:

  • Check out Retail Remix by Alicia Esposito here.
  • Have you checked out our YouTube channel yet?
  • Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.com
  • Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
  • Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


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