EPISODE · Apr 26, 2025 · 32 MIN

Curious elixirs: JW Wiseman

from Starting Small · host Cameron Nagle

In this episode of Starting Small, we’re joined by JW Wiseman, founder of Curious Elixirs, a booze-free craft cocktail company that’s changing the way people think about non-alcoholic drinks. JW started Curious Elixirs in 2015 while running a marketing agency, driven by a personal desire for complex cocktails without the hangover. He talks about how his fascination with cocktails and his experience in hospitality led him to create a line of drinks infused with adaptogens and designed to provide the same bold, adventurous flavors as traditional cocktails. From bootstrapping the brand to achieving over $47 million in revenue, JW shares the journey of building a product in the growing sober-curious market and the challenges of growing without outside investors. Make sure to check out Curious Elixirs: https://curiouselixirs.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle