Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that could be leveraged. When a prospect uses an Alinean-powered ROI Calculator on your website, to understand the business value your solutions could uniquely deliver, or a sales re4p uses an Alinean-powered TCO Calculator to communicate and quantify the differentiating competitive advantages of your solution for a prospect, these tools typically collect a a ton of great profile data, opportunity metrics and assessment results from each engagement. So this raises a few important questions: · What data is typically available? · How can this information be leveraged to make each subsequent customer analysis even better? · How can you and your team leverage the collected customer intelligence for better insights and strategy improvements? Checkout this podcast to get these answers and learn more.