Decoded: “Developer to Consumer”: Metaverse, Web3 and the New DTC

The most overlooked buying center in digital commerce today is the developer. Before the SaaS era, developers were a key focus of marketing and sales initiatives for enterprise software, but today, it’s the marketer who often makes decisions for eCommerce. Decoded, our newest limited series brought to you by Spryker, aims to bridge the gap between developer and marketer as our hosts, Phillip Jackson, and Boris Lokschin of Spryker talk through current events, trends, and the platform wars.

An episode of the Future Commerce podcast, hosted by Phillip Jackson, Boris Lokschin, titled "Decoded: “Developer to Consumer”: Metaverse, Web3 and the New DTC" was published on April 26, 2022 and runs 23 minutes.

April 26, 2022 ·23m · Future Commerce

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Summary

Episode Description

The Metaverse: Innovation or Skinnovation?

The metaverse we’re building right now is not the metaverse we’ll all end up using…if we end up using the metaverse at all.
Don’t worry about what competitors and enterprises are doing in the metaverse, worry instead about how you should break into this new world.
“The current Web3 and metaverse implementation that we see today feels like small teams of developers who have created something really unique and they're going direct to their own consumer. And that feels fundamentally different than what we have seen in the past.”
Developers used to need layers of translation, project managers, and program managers to get a job done. Today’s developers are going directly to their customers. We call this the Developer DTC.
People were always collecting items & attaching value to items. NFTs are not a new phenomenon. The technology enables this behavior in a new way.
Unlike Web2 and the telegram, which were built as information-first technologies to which commerce added value, the metaverse seems to be about commerce before information.
“Low-code and no-code capabilities make it easy to kind of create a new generation of developers. Low-code and no-code unlocks a lot of potential in developers to spend time on sales and marketing and other things.” - Boris

Associated Links:

Learn more about Boris Lokschin and Spryker!
Check out Excite 2022, Spryker’s eCommerce Conference in June

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