Modernizing Member Support in a Changing Hearing Care Landscape

In this episode of Insight, host Ariel Backus speaks with Alissa Parady, CAE, executive director of the International Hearing Society (IHS), about her leadership journey and the evolution of the hearing healthcare profession during a period of significant industry change. Alissa reflects on her transition from government affairs into the executive director role and shares major initiatives undertaken during her first four years leading the IHSy, including the purchase and renovation of a new headquarters, modernization of internal systems through a CRM update and learning management system, and the launch of a redesigned website. The conversation also explores how the IHS has supported members through FDA-driven industry shifts, including the introduction of over-the-counter hearing aids, while continuing to advocate for hearing aid specialists and patient-centered care. Alissa discusses the organization’s efforts to strengthen workforce recruitment and professional development through initiatives such as the Help Hearing campaign, a dedicated career center, streamlined licensure preparation resources, and free continuing education opportunities. She also shares insights into building legislative influence through consistency, relationship-building, data, and advocacy focused on patient outcomes. MSAE Insight is produced by Association Briefings.