EPISODE · Nov 11, 2015

第236回伝統小売の攻略についてよく聞かれる誤解とは

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

セミナーなどでよく「伝統小売（TT）はいずれコンビニ化して近代小売に置き換わるのではないか」といった声を聴きます。今回は、そもそも小売りが近代化していく流れや、伝統小売に対するよくありがちな誤解についてお話をしていきます。また、伝統小売の攻略を実施しないリスクや、「間口カバレッジを広げる」といった具体的な伝統小売の攻略についても触れてまいります。 global_vol236.mp3

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第236回伝統小売の攻略についてよく聞かれる誤解とは

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