EPISODE · Mar 2, 2016

第265回導入期戦略として踏むべき3つのステップ

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

前回に引き続き、アジア新興国のチャネル作りで外してはいけないポイントの4つ目として「導入期戦略」をお伝えします。まずはASEANの小売りの未来について改めて解説をさせていただき、それから導入期戦略の具体的なアクションについて言及します。また、導入期戦略として踏むべきステップとして、ステップ1からステップ3まで具体的に順を追って森辺一樹が語ります。 global_vol265.mp3

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第265回導入期戦略として踏むべき3つのステップ

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