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第279回 代理店と交渉する前に、まず知っておくべきこと

EPISODE · Apr 24, 2016

第279回 代理店と交渉する前に、まず知っておくべきこと

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

ディストリビューター（代理店）と対等に話を進めるためには、まず「マージン構造を理解する必要がある」と森辺一樹は言います。マージンについては100社いたら100社違う要求してくる現実があります。その背景について解説しつつ、ディストリビューターの相対比較をするために知っておくべきディストリビューターの「マインドセット」と「スキルセット」についても触れていきます。 global_vol279.mp3

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第279回 代理店と交渉する前に、まず知っておくべきこと

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