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第286回 昔と今でディストリビューターの位置づけは変化している

EPISODE · May 18, 2016

第286回 昔と今でディストリビューターの位置づけは変化している

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回はディストリビューターを客観的に分析することが重要だとお伝えしましたが、ディストリビューターという仕組みが生まれた20年前と今で、変化は起きているのでしょうか。日本企業が置かれている状況とディストリビューターの位置づけがどう変化しているのか、森辺一樹が解説します。また、日本企業と異なりグローバル企業はディストリビューターとどう接してきたのか、についても言及します。 global_vol286.mp3

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第286回 昔と今でディストリビューターの位置づけは変化している

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