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第309回 アジアではどんな小売りから展開するべきなのか

EPISODE · Aug 17, 2016

第309回 アジアではどんな小売りから展開するべきなのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

展開すべき小売りを選定する際、ディストリビューターに言われるままに決めて失敗していませんか？小売りを選定する際、まずはMTを３つに分け自分たちの商品がどこに適用できるかを考えるべきだと森辺一樹は言います。今回は、様々なタイプの小売りがあるなかでどうやって小売りを選定すればいいのか、そしてその後、何社に対してどのように攻略していくべきなのか、具体的に解説します。 global_vol309.mp3

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第309回 アジアではどんな小売りから展開するべきなのか

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