EPISODE · Sep 25, 2016

第319回新たな文化をつくるための生みの苦しみとは

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

会社の収益を一定化するためにも、サービスや商品をマーケットに定着させていくことは重要です。日経BP社が運営するWEBサイト「小さな組織の未来学」で対談したドクターストレッチの黒川社長は「ストレッチ」という、あまり一般化されていないサービスを定着させながら、6年で100店舗まで拡大させました。では、どのようにして新たな文化として習慣化させていったのか、森辺一樹が解説します。 global_vol319.mp3

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第319回新たな文化をつくるための生みの苦しみとは

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