EPISODE · Nov 23, 2016

第335回代理店があるのに売上が上がらない理由とは

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

リスナーの皆さまからいただく問い合わせで多いのが、「すでに現地の代理店があるにも関わらず売り上げが上がらない」というものです。今回は、この質問にお答えすべく「現地の代理店を見極めるための2つの観点」について、順を追って森辺一樹が解説をしていきます。なお、ナビゲーターの東が出張中のため、しばらくの間、秘書で広報担当の阪西がナビゲーターを務めさせていただきます。 global_vol335.mp3

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第335回代理店があるのに売上が上がらない理由とは

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