EPISODE · Jan 22, 2017

第350回製品の歴史をバリューに変えなければダメ

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

マーケティングやブランディングの重要性についてこのPodcastでもお伝えしていますが、日本の伝統工芸品は特に「世界への見せ方が下手だ」「これまでの歴史がバリューに変わっていない」と森辺一樹は指摘します。スイスの機械式時計やバカラのグラスなどを例に挙げながら、歴史をバリューに変えていくうえで「本来やるべきこと」や「意識しなければいけないこと」について解説していきます。 global_vol350.mp3

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第350回製品の歴史をバリューに変えなければダメ

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