EPISODE · Mar 1, 2017

第361回新しい国に参入する際、何からはじめるべき？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

リスナーさんから次のような質問をいただきました。「現状で数か国に海外展開していますが、新しい国に参入したいと考えています。戦略を作る際には何からはじめればいいでしょうか？」この質問に対して、森辺一樹は「まず戦略を作る前に考えるべきことがあるのではないか」と指摘します。では、戦略を立てる前にすべきことは何なのか、また、戦略を立てる際のフレームワークについても解説します。 global_vol361.mp3

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第361回新しい国に参入する際、何からはじめるべき？

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