EPISODE · Jun 21, 2017

第390回セブンがベトナムに出店して何が起きるのか

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

先日、森辺一樹が日本経済新聞の記事をツイートしました。その記事は、『セブン、ベトナムに挑む　「最後の巨大市場」争奪戦』というもの。6月15日にセブンイレブン・ジャパンが『東南アジア最後の巨大市場』とも言われるベトナムのホーチミン市で１号店を開業したということです。今回はこのニュースを題材に、ベトナムのTTとMTの現状、他国との違い、この動きが意味することなど、少し掘り下げて解説いたします。 global_vol390.mp3

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第390回セブンがベトナムに出店して何が起きるのか

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