EPISODE · Jul 26, 2017

第400回成功した海外事例から見えてくる要因とは何か

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

ついに400回を迎えたPodcastですが、記念として特別ゲストをお招きしました。100回ごとの節目でお越しいただいたいてる、明治大学経営学部の大石教授にお話しを伺っていきます。今回は、大石教授が今年2月に出版された「実践的グローバルマーケティング」について、具体的にどのような企業の「実践的」な事例が載っているのか、成功した事例から見えてくる要因の「粘着力」とは何なのか、などを語っていただきます。 global_vol400.mp3

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第400回成功した海外事例から見えてくる要因とは何か

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